WINE LABEL ARCHIVE

Meet the Artists

Freek Show (AKA Sarah Wells) is a Hobart artist and provides the unique identity to Simple’s wine labels. The off beat illustration style oozes charm and we love the personality she gives the Simple range. Inspiration for the label characters is derived from the fruitful imagination of the Meagher kids.

Abigail Rothery is a Hobart/English artist who’s eclectic line art style perfectly captures the bright and playful qualities of Simple’s wine. Inspiration for the label characters is derived from the fruitful imagination of the Meagher kids.